2A Dynamic Bayesian Network Click Model for Web Search Rankingproviding us with unbiased estimation of the relevance from the click logs. Experiments show that the proposed click model outperforms...
3Click Chain Model in Web Searcheffective click model? It is commonly believed that web search click logs are a gold mine for search business, because they reﬂect...preference over web documents presented by the search engine. Click models provide a principled approach to inferring user-perceived...